Let’s face it, Coca Cola and Pepsi executives aren’t worried about their brand becomingdated or unpopular any time  soon. Unfortunately for us nightlife industry professionals this is a common concern and is the reason why I have a job (complication creates opportunity). So what do I do and how does it relate to you? I create and package experiences and provide them to nightclubs to present as their own. This package consists of concept creation, graphic artwork,viral videos, creative writing, an email newsletter designed specifically for your concept, and a consultation to assist with implementing the concept.

I started in nightlife with a company I founded with an online product, Raleighparties.com, doing web marketing, user acquisition (email), and advertisement-filled newsletters. I later founded the entertainment company, Culture19 and created a large brand centered around themed events. It is safe to say: This is what I do. This creative marketing, theme creation “thing”.

In summary, I do everything just short of clicking the send key on your email application. I provide you with a refreshing concept for your nightclub that has not been done in your market. In an industry where the A/V, lighting, and decor can all be duped, the things that will separate your nightclub from others are service and attendee experience.